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Connected Retail and Customer Loyalty
Let’s face it, almost everyone could do with more customers at some point or another. The challenge becomes being able to find and then retain those customers to help drive the profitability of your business. At the heart of connecting with tomorrow’s customer is...
Google Search Update
In an unprecedented move (both in terms of the exact warning and notification of the timing) Google have pre-empted a change to their Google Search Algorithm. The update is designed to enhance its service for the increasing volume of mobile users. As a result,...
Website Design – Navigation Options
In this blog post we’re going to focus on one of the often over looked but key design features of any website, the navigation. Navigation is important as it’s how people find their way around your site. Get it right and visitors will be zooming around finding exactly...
Website Security – Does your small business website need it
As a small business owner/manager it's likely that you've considered the idea of security for your website. It's also likely that you haven't acted on it. After all: Who'd want to hack the site of my small business. There's no information on there worth stealing The...
Social just got better
One of the big advantages of working with Wordpress is the access to premium themes and plugins from specialist developers across the globe. These themes and plugins can take your great website and make it fantastic. Yesterday marked the release of one such plugin...
Website Design – Simple things that make a big difference – Colour
Many years ago in career far removed from this I used to prepare financial plans for advisers to present to their clients. We would input data and out would come these fancy looking documents with graphs and charts showing clients how much better off they would be....
Enterprise level email solutions on a small business budget
For most small businesses their choice of email solution is limited to one of three options: 1. Using a free public domain address i.e. mybusiness@hotmail.com. Many common ones include gmail.com, live.com or even ones from your internet provider such as eircom.net. 2....
Three Marketing/Sales Essentials for your Home Page
Your website home page is often the first pot of call for anyone visiting your website. From a sales and marketing perspective there are a number of things that you should have on your home page to help convert visitors to customers. In this article we’ll focus on...
Facebooks New Promotion Rules – It’s Good News
Have you been pushing your luck flouting Facebook’s competition/promotion rules? In doing so have you feared the day that all your hard work would be for nothing because Facebook chose to close your page for breaching the rules. Well fear no more as Facebook has...
Tools to Get Your Business Mobile
In the past few years the buzz for small businesses marketing was to harness and maximise Social Media due to its relative low cost and mass exposure. While it is still the case that Social Media plays an important role in Small Business Marketing, recently that buzz...
The Foundations for Marketing on Facebook
Marketing your business on Facebook is an effective and cost efficient way to grow your small business. There are endless success stories of businesses that start out small and grow quickly through the power of social marketing. In this article I will briefly outline...
