Many years ago in career far removed from this I used to prepare financial plans for advisers to present to their clients. We would input data and out would come these fancy looking documents with graphs and charts showing clients how much better off they would be.

One adviser who built a reputation for being a pain to deal with used to request that we change the colours in the default charts to ones specified by her. This wasn’t an easy thing at the time and we moaned and groaned about how it effected our productivity but at the end of the day she claimed that it helped boost her sales conversation rates.

So now you’re asking yourself what this has to do with web sites. The answer is a lot actually. Colour can have a huge impact on conversion rates for your site. They can make the difference between whether a client chooses to do business with you or not.

Remember not so long ago those sites that had lime green backgrounds and gaudy red and blue text. If you think web pages with mad colour schemes don’t still exist then check out Penny Juice.

Ask yourself these questions:

  • Does your website use colour consistently across your site;
  • Is the colour of your site appropriate for the message you are trying to convey; and
  • Can you use colour more effectively on your site.

Now consider these answers with regards to the points in the infographic below and consider whether your website can benefit from a timely makeover.

How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic